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Primsfield: 126 Strong

Even a town with big ideas, big values and big community is impacted by unsafe driving. Death doesn’t discriminate – always buckle up, put the phone down and plan a designated driver.

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126 Strong
Became 126 Gone

Every year, fatal car crashes wipe out the equivalent of a small South Dakota town. Though Primsfield isn’t real, the 126 people who died last year are. Always drive safely, and beat Death – don’t cheat it.

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Don’t Let a Bad Decision Be the Death of You

Unless you plan a sober ride, plan on meeting Death. Always use a designated driver to get home safely, because one bad decision could be the death of you.

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Icy Roads? Don’t Slip Up.

You’re never alone behind the wheel – even during the winter months. Death is always waiting for you to slip up. So, drive for the conditions: slow down, leave extra space and beat Death – don’t cheat it.

Beyond-the-Grave Goods

No matter the driving conditions, Death is always ready – and now, you can be, too. Our Reaper-themed products remind you to keep your driving in tip-top shape in the car, at home or anywhere else. They also make great gifts!

SOLD OUT smells like death car scent

Not-So-Air-Freshener

Inspired by the Reaper himself, our air freshener makes your ride smell like Death for weeks on end.

TOUGH LUCK smells like death car scent

Lil' Death Dashboard Doll

Say "Aloha" to your new best friend. This handcrafted Death figurine sticks to your dash with a reusable adhesive and never stops rockin'. Cowabunga!

NOPE smells like death car scent

Calendar

Our limited edition Calendar of Death includes 12 photos of everyone's favorite scythe swinger. Been dying to see more of the Reaper? Order now!

SORRY NOT SORRY smells like death car scent

Backscratcher

Who ever said he couldn't come in handy? Whether you're rooting for your favorite team or just lounging around, reach for your skeletal back scratcher and feel the sweet relief of Death.