LOADING

Don’t Play Death's Game

Every time you drink and drive, the Reaper is along for the ride. Always plan a designated driver.

LOADING

Primsfield: 126 Strong

Even a town with big ideas, big values and big community is impacted by unsafe driving. Death doesn’t discriminate – always buckle up, put the phone down and plan a designated driver.

LOADING

126 Strong
Became 126 Gone

Every year, fatal car crashes wipe out the equivalent of a small South Dakota town. Though Primsfield isn’t real, the 126 people who died last year are. Always drive safely, and beat Death – don’t cheat it.

LOADING

Icy Roads? Don’t Slip Up.

You’re never alone behind the wheel – even during the winter months. Death is always waiting for you to slip up. So, drive for the conditions: slow down, leave extra space and beat Death – don’t cheat it.