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Primsfield: 126 Strong

Even a town with big ideas, big values and big community is impacted by unsafe driving. Death doesn’t discriminate – always buckle up, put the phone down and plan a designated driver.

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126 Strong
Became 126 Gone

Every year, fatal car crashes wipe out the equivalent of a small South Dakota town. Though Primsfield isn’t real, the 126 people who died last year are. Always drive safely, and beat Death – don’t cheat it.

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Don’t Let a Bad Decision Be the Death of You

Unless you plan a sober ride, plan on meeting Death. Always use a designated driver to get home safely, because one bad decision could be the death of you.

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Icy Roads? Don’t Slip Up.

You’re never alone behind the wheel – even during the winter months. Death is always waiting for you to slip up. So, drive for the conditions: slow down, leave extra space and beat Death – don’t cheat it.